Harbor Linx
Stability and Guidance
Harbor Linx is a multi-million dollar company that provides business support and financial stability to companies it acquires to provide resources to grow and expand their business. My objective was to create a brand versatile enough to appeal to a variety of industries while maintaining an image that conveys trust and dignity to potential acquisitions.
After designing a brand, I was tasked with building an employee store on GoDaddy website builder and populating the catalog of products with mockups for four different companies.
Brand Identity | 2020
Deliverables
Logo Design
Branding
E-Commerce Website
Company Website
Industry
Finance / M&A
My design process always begins with pencil and paper.
Into the Sea
Concepts
After determining the keywords and goals of the brand, I created several concepts based on the company's tagline: "Navigating your Business towards Excellence." After sketching and exploring the visual representations of guidance, navigation, and harbors / sea, I created several mockups for review. The classic compass was selected to move forward.
Colors
Once the logo mark was selected, the color palette was defined by Pantone's color of the year 2020: Classic blue. It embodies everything the brand stands for: "Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era." —Pantone
"Instilling calm, confidence, and connection"
—Pantone Color of the Year 2020
