Logo Options
After evaluating the brand keywords and competitive analysis, these six logos were presented to the client for consideration and selection. Each iteration combines visual elements from the Art Deco period of the 1920s paired with a modern sans-serif typeface to bring the brand a contemporary appeal.
Patterns
Taking the geometric logo marks and using them as a pattern is a nod to art deco designs and also serves as a visual element that can be used acrossed brand applications.
Final Logo
The final logo was selected for its reference to 1920's art deco visual references while suggesting the shape of a building plan. The colors were selected to give the brand a fresh and modern presence.
